Josie Hemingway
="personal">Personal
Raised in the Far East and educated in the United Kingdom, Josie Hemingway currently resides between Africa and Europe.
Josie inherited her Scottish ancestor’s entrepreneurial spirit and desire for adventure. Born on the cusp of two dynamic forces, her Piscean nature compelled her to be creative – her Aries aspect to be driven. From an early age, she engendered an obsession for travel to exotic destinations. Her instinctive desire has always been to create an intimate sense of home and beauty wherever she finds herself – under tarpaulin or chandelier.
The themes of travel, home, creativity and financial enterprise have always informed her life and her passion for property is an arena in which all the pieces of this tapestry come together.
Career
By then a confirmed entrepreneur, when Josie arrived in Cape town she embarked on several successful property ventures in the Mother City.
The first was a designer boutique hotel aptly named Hemingway House. The second was the interior renovation and transformation of a beach cottage into a fully serviced Luxury Villa on Glen Beach. Building on existing realtionships with the media the properties were marketed as part of a business venture both featuring in Conde Nast Traveller and other well known South African publications.
Encouraged by the success of these projects, Josie renovated and sold several properties always commanding record prices relative to market value in that area.
Private Syndication / Fractional Ownership
For the past 5 years Josie has been working to create a “lifestyle portfolio” of privately syndicated holiday properties in South Africa and abroad. This portfolio encourages one person/party to own shares in a diverse selection of holiday homes in stunning locations around the globe.
Initially she traveled extensively, researching business models and property markets with regard to shared ownership. Her first endeavour took place on the West Coast of South Africa where she put together a team to develop two cottages on a lagoon in a National Park. The success of this venture (see existing syndicates Morning Mist & Morning Tide) has established her name in the field of what her company refers to as "Private Syndication" - otherwise known as Fractional/Shared Ownership
The Company's role in this is to envision, locate, and project manage the building/design of a fully furnished and serviced “home away from home” for owners. A carefully selected team oversees the process from start to finish. Through a “word of mouth” approach, the company markets and sells each project to a carefully selected private syndicate of like minded individuals.
Josie Hemingway Interiors
In response to growing demand the company provides an Interior Design service. Josie's personal style can be described as an eclectic mix of easy colonial comfort with unexpected exotic accents. The company works to create the underlying canvas on which a client can embellish their personal style. Home is sanctuary.
A Word.....
The world is my Oyster - sharing it is my way of caring for it. With everything we are beginning to discover about the predicament we find ourselves in globally, sharing a second home is an opportunity to avoid the waste of resources and empty concrete we find scattered around some of the finest areas of our planet. By sharing, we lower our impact on the landscape and make sure that the footprints we do leave behind are well trodden.... and in single file.
Time is our luxury, and less ..... opens us up to more.
Josie Hemingway xx
